Media Kit

City Limits Outfitters

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City Limits Outfitters

In the fall of 2016, I took a Public Relations writing class that revolved around an imaginary client that I created. I knew that I had to use this client for the whole semester so my initial thought was to incorporate my background in sports with this client. Instead, I decided to try a different route and resorted to another passion of mine – hunting.

My fake company was located on the outskirts of Bozeman, Montana, called City Limits Outfitters. Luckily, I have a firm foundation in hunting and know the business side that fuels the hobby. The project required a background history about the company so I had to get creative. So I put imagination to the test for several months as new challenges were presented to the company throughout the semester. This project sharpened my ability to think critically and progress the narrative of my imaginary hunting store.

Each assignment focused on the public image of the company and what a public relations practitioner would do to communicate information. From solving product problems to putting on a philanthropic event, the outfitter remained a prospering business. To tell the story of this client, we created a final project on a WordPress platform. Composing this media kit prepared me for the duty that is required in managing a small business image.

I was fortunate enough to blend some of my passions into one project and gain some writing experience at the same time. If you’d like to view the entire blog, you may click the image to the left and look around. Enjoy!