Public Relations Research and Survey Methods
This project was developed for a Public Relations Research and Survey Methods class. The focus of this four-member group project was to perform a SWOT analysis and present ways to improve awareness for our client, USA Team Handball. Through Qualtrics software, we were able to draw responses from over 200 people around the Auburn area. Based off of the information given, we formed tactics for the organizaiton to implement in order to improve attendance and participation.